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1. #CALLOUT EXTENSIONS ADWORDS EDITOR HOW TO#
2. #CALLOUT EXTENSIONS ADWORDS EDITOR PRO#
3. #CALLOUT EXTENSIONS ADWORDS EDITOR PLUS#

So if you only have a handful of callout extensions to create, just do it in the interface.īut for those of you who manage complex campaigns with tons of callouts to add, here is a quick guide to leveraging adding the Google Ads Editor to speed things up. The important word in the previous sentence is bulk. The Google Ads Editor is an excellent tool to make bulk changes to your campaigns.

#CALLOUT EXTENSIONS ADWORDS EDITOR HOW TO#

Tip: If you’re running promotions, it also makes sense to highlight them using promotion extensions! How to Add Callout Extensions With the Google Ads Editor? By scheduling them, your callouts will automatically pause after your promotion ends. This is a good feature when you’re using callout extensions to highlight a promotion. The extension scheduling lets your extensions appear at specific times and days. Note that your extension might still appear on desktop and tablet devices, no matter whether you tick the box or not.

With the device preference option, you can choose to give a preference for mobile devices. I’ll tell you which one to pick later in the article.Īt the bottom you can find the advanced options: device preference and scheduling. You can create callout extensions at three levels: account, campaign, and ad group. The character limit for each callout is limited to 25 characters for most languages. Unlike with some other ad extensions, the same number of callouts will show for desktop and mobile/tablet users. Google allows you to add between 2 to 6 callout extensions to your ads.

#CALLOUT EXTENSIONS ADWORDS EDITOR PLUS#

Go to the to the “Ads & extensions” menu in your Google Ads account.Ĭlick the blue plus icon at the top of the page and select “callout extension” from the dropdown menu: Now that you know how they work, it’s time to create callout extensions in Google Ads. How to Add Callout Extensions in Google Ads You can see that the store used sitelinks to do a lot of things, wish a happy new year, promote their 24/7 live chat and lists the amount of products it offers. The ad in the example above was triggered for the query “buy mobile charger”. Let’s see what a callout extension looks like in the search results:

And because these USPs don’t have dedicated landing pages, it’s better to use them here instead of sitelinks.

#CALLOUT EXTENSIONS ADWORDS EDITOR PRO#

Pro tip: Use callout extensions to highlight the USPs of your products and store. You can leverage them to save up space in your ads that you can use to add more useful information. Their goal is to add relevant text to your ads that will give your searchers one more reason to click it. You can use this space to highlight unique offers, promotions, discounts, USPs as well as features and benefits of your products and store.īecause they are so simple, setting them up goes very fast.